Driving traffic to your website is essential for success in today’s digital age. The more traffic you get, the more leads you generate, and the more sales you can make. Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). Start by conducting keyword research and identifying the search terms your target audience uses to find your products or services. Use those keywords in your content, meta tags, and descriptions to improve your website’s visibility and ranking in SERPs. Additionally, make sure your website is mobile-friendly, loads quickly, and has high-quality, relevant content.